Driven by strength. Built for progress
At FORTUNE Tires, we don’t just manufacture tyres — we support drivers and businesses with resilient, forward-thinking solutions. Every product we create reflects a commitment to quality, performance, and progress — keeping you safe, in control, and one step ahead on every journey.
Part of a trusted global network
A strong heritage
FORTUNE Tires is one of four brands under Prinx Chengshan, one of China’s leading tyre manufacturers with a history that dates back to 1976. It was the first company in China to produce a radial tyre and has continued to push boundaries in tyre innovation.
A global presence
With operations in 169 countries and the first Chinese tyre company to be listed on the Hong Kong Stock Exchange (HKEX 1809), FORTUNE Tires is supported by world-class manufacturing and a strong international foundation.
Sustainability and growth
Prinx Chengshan has been recognised as an Energy Efficiency Leader in China for seven consecutive years. Our long-term investment in green technologies, R&D, and European testing makes FORTUNE Tires a responsible and reliable choice.
Precision engineered. Driver trusted
FORTUNE Tires undergo extensive European testing to ensure they meet the demands of real-world driving. From wet-weather performance to high-speed handling, every tyre is carefully engineered to provide long-lasting stability and comfort.
Cost Efficiency
Our tyres are built to go further with less fuel – helping reduce operating costs and environmental impact across the lifecycle.
Durability
Engineered with advanced compounds and tread designs, FORTUNE Tires are built for high mileage, with regroovability and retreadability in many models.
Safety
We use only the highest quality materials, paired with rigorous quality controls and testing to ensure safety on every journey.
Performance
Designed to meet the needs of diverse driving conditions, FORTUNE Tires offer confident grip, responsive handling, and a smooth, quiet ride – whatever the road ahead.
Committed to sustainability
We take our environmental responsibility seriously. FORTUNE Tires supports a more sustainable future by producing tyres with low rolling resistance, natural rubbers, and reduced CO₂ emissions. Our products are designed to be used right up to the legal wear limit — and then retreaded – to extend their lifecycle and minimise waste.