Built on strength. Backed by proof
FORTUNE Tires stands as more than a name — it’s a global achievement built on decades of innovation, collaboration, and consistent performance. Every number tells a story of quality, precision, and commitment to excellence.
Global reach, local trust
260+ overseas distributors
Our tyres are trusted in over 100 countries, supported by a robust global network of more than 260 distributors.
600+ wholesalers and 6,000+ retail stores
With a soft franchising model, our products are accessible through a broad retail footprint that ensures strong local availability, service, and support.
Presence across 6 continents
From Europe to Asia, Africa to the Americas, FORTUNE Tires deliver reliability across all types of terrain and climates.
Tested to perform. Certified to lead
All FORTUNE Tires are subject to thorough testing to ensure safety, durability, and performance across their full lifecycle. In addition to our internal quality control processes, selected products are independently tested at some of Europe’s most advanced facilities:
TESTWORLD, Ivalo (Finland) – for snow handling and cold-weather.
IDIADA, Santa Oliva (Spain) – for wet/dry braking, wet circle performance, and high-speed control
These tests provide valuable insights into real-world performance across Europe’s diverse driving conditions – from freezing winter roads to high-speed motorways.
We are also proud to meet the standards of globally recognised certifications, including:
TÜV SÜD Certification – verifying our premium European performance credentials
Bureau Veritas Quality Recognition (ISO 9001, ISO 14001, IATF 16949) – for quality, environmental care, and automotive compliance
VECTO-certified products – for low CO₂ emissions across selected lines
What makes us different?
40+ OEM customers
We work with over 40 Original Equipment Manufacturers — a mark of trust and technical excellence.
192 OE programmes
In partnership with 68 global manufacturers, our tyres are integrated into a wide range of vehicle models across multiple markets.
100 tests per OE tyre
Each OE tyre we produce undergoes over 100 precision tests to meet manufacturer standards — ensuring flawless integration and performance.
50 exclusive European distributors
Our selective distribution model ensures premium service and regional expertise.
Innovation at scale
We believe innovation should never be limited by scale. That’s why our growth is built on a strong foundation of technology, production capacity, and patent-backed advancement.
FORTUNE Tires operates two state-of-the-art production facilities: our Thailand plant, dedicated to TBR (Truck & Bus Radial) tyres, and our China plant, focused on PCR (Passenger Car Radial) tyre manufacturing. This split allows us to meet global demand with precision and specialisation.
9.4 million+ tyres produced annually across our Chinese and Thai plants
2 cutting-edge R&D centres focused on continuous product development
371 leading tyre industry patents — setting standards, not just meeting them
Milestones that matter
HKEX 1809 listing
We are the first Chinese tyre manufacturer listed on the Hong Kong Stock Exchange, reflecting our strength and strategic leadership.
Energy Efficiency Leader (7 years running)
Our commitment to sustainability is long-term — recognised nationally in China with consistent awards for energy efficiency and green innovation.
TÜV and ISO certified
Third-party certifications confirm what our customers already know: FORTUNE Tires are built with quality, responsibility, and precision.
Driven by numbers. Defined by results
Behind every milestone is a mission — to give every driver and every fleet an advantage on the road. From high-mileage commercial tyres to premium-tested passenger ranges, our story is one of performance, purpose, and progress.