FORTUNE Tires celebrate their premiere at Autopromotec and present the new development ‘RegioSteer 01’ and ‘RegioDrive 01’
Darmstadt, Germany, May 2025 – The PRINX Europe brands FORTUNE Tires are exhibiting at Autopromotec in Italy for the first time. The focus is on sustainable solutions for fleets and logistics, including the new high-mileage TBR development ‘RegioSteer 01’ and ‘RegioDrive 01’.
If, as expected, around 100,000 visitors stream through the exhibition halls, that’s going to be quite something. Autopromotec is the largest international trade fair for vehicle equipment and the aftermarket in Italy (21-24 May, Bologna). FORTUNE Tires will present their latest models and combine them with proven bestsellers for fleet managers. The focus is on the sector for trucks and trailers.
The team led by Managing Director Thomas Wohlgemuth will also be presenting winter car tires, including a spike model from the recently launched Nordic range. Italian partners Fintyer and retreader Marangoni will also be at the stand (Hall 15, Stand 22).
Mileage and fuel efficiency – these models will be exhibited
FORTUNE’s latest developments are the two TBR tires ‘RegioSteer 01’ and ‘RegioDrive 01’. Both tires are designed for enormous mileage.
The robust FTH 135 (FORTUNE) trailer tires, on the other hand, are not new – they’re a bestseller. The mileage and fuel efficiency are combined with outstanding regrooving friendliness, TÜV SÜD certification and 3PMSF.
About PRINX CHENGSHAN
Established in 1976, Prinx Chengshan is a modern tire manufacturer with a portfolio covering passenger car, SUV and 4×4 tires as well as van, commercial vehicle and bus tires. The company markets four leading tyre brands: Austone, Fortune, PRINX and Chengshan. With a total revenue of over one billion euros in 2024 in 169 countries, Prinx Chengshan is one of the top ten Chinese tyre manufacturers. The company has set itself the goal of driving the future of transport through relentless innovation and sustainable processes. Prinx Chengshan has two large production sites in China and Thailand, as well as three strong distribution centres in China, North America and Europe, with which it is continuously expanding its global presence. The business activities of Prinx Chengshan Tire Europe on the European continent are directed from Darmstadt.
