Where performance meets responsibility
At FORTUNE Tires, we believe sustainability is not just about reducing impact — it’s about making smarter choices that benefit people, businesses, and the planet. That’s why every tyre we produce is engineered with a clear focus: longer life, lower emissions, and responsible material use without compromising safety or performance
Designed for long-term use. Built for tomorrow.
Durability with purpose
Our tyres are designed to perform across their full lifespan — right up to the legal wear limit — and can then be safely retreaded. This extends the product’s life cycle, reduces material waste, and supports a more circular economy.
Smart lifecycle solutions
Regrooving and retreading aren’t afterthoughts — they are built into the design of our commercial tyres. Marked clearly as “Regroovable”, these tyres offer:
- Up to 25% more mileage
- Fuel savings of up to 2 litres per 100km
- Maintained traction and safety across extended use
Retreadable casings
All FORTUNE truck tyres are made with high-grade Class A casings, suitable for multiple retreads. This helps reduce the total cost of ownership and cuts down on raw material usage, CO₂ emissions, and waste.
Green technology, intelligently applied
Low rolling resistance = lower emissions
Our commercial tyres are equipped with low and ultra-low rolling resistance technology, significantly improving fuel efficiency and helping reduce your carbon footprint.
Precision-engineered to protect
FORTUNE Tires are built for specific applications and road conditions, resulting in:
Low particulate abrasion
Improved fuel consumption
Reduced CO₂ emissions
Consistent driving stability and safety
To further support responsible production and cleaner mobility, our range operates under ISO 9001, ISO 14001, and IATF 16949 standards, ensuring quality, environmental care, and regulatory compliance.
Smart & green manufacturing
Our state-of-the-art facility in Thailand, part of the Eastern Economic Corridor, exemplifies Industrial 4.0 Standards in tyre production. It features:
Digital simulation for optimal resource use
Advanced planning systems to reduce raw material waste
Efficient logistics and energy-saving technologies
Most notably, the site includes the largest solar rooftop project in ASEAN, spanning 229,000 m² and reducing CO₂ emissions by 366,000 tons over 25 years. Recognised with a national “Green Factory” rating, this facility reflects our commitment to energy efficiency and sustainable growth.
Economy meets ecology
By choosing FORTUNE, you’re investing in tyres that are:
Fuel-efficient and long-lasting
Regroovable and retreadable
Made using natural rubber and eco-conscious compounds
This makes FORTUNE the practical choice for drivers and fleet managers seeking to reduce overall running costs while minimising environmental impact.
Driving sustainable mobility forward
Every tyre we produce reflects our promise to the planet — to do more with less, to go further using fewer resources, and to support a cleaner, more efficient future. Whether you’re on the road for business or everyday journeys, with FORTUNE Tires, you’re making a responsible choice without compromise.